We’ve changed names : we need a brand

Case Studies

Client :

A worldwide group, leader in their field.

Note :

This case study on a name change could easily be adapted and used for the launch of a new brand.

We’ve changed names : we need a brand

We are a worldwide Group. Following a merger with another leader in our field, the name of the new common entity will generate change, in every country. How can I anticipate my protection against cybersquatting ?

Three names have been shortlisted with the help of the marketing agency which assists us in this major project.

We have confirmed no prior rights existed on the selection with regards to trademarks, we now need to make sure the corresponding domains are available or, if they are not, recover them at the best financial conditions.

Case Studies by SafeBrands

Marketing issues
Legal issues
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